Recently completed book cover illustration for "Consumer-centric Healthcare: Opportunities and Challenges for Providers".
The book deals with the rapidly transforming landscape of the U.S. health system, characterized by consumer demand for service based on price, quality, and ease of access.
Here are sketches that led to the final concept. The editor and art director at American College of Healthcare Executives wanted to see an airplane and globe in the final art to address the issue of people traveling abroad for care.
This is fairly typical of the way I approach coming up with solutions for projects. This one was a bit more involved as the illustration was going to end up dictating the cover design to a large degree.
Thanks to the team at ACHE's Health Administration Press.
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