Graphis 100 Best Annual Reports Award: Something Missing

I'm proud to mention that a Graphis 100 Best Annual Reports 2011 Silver Award has gone to an annual report designed by the Japan-based agency KF Design. My artwork had a role in the design, used on the cover and inside of the report for QOL Co., Ltd., a Japanese pharmaceutical/retail company, seen here:

But, if you're thumbing through the Graphis annual, you won't be getting the full picture. Somehow they printed only a tiny, cropped portion of the cover of the award-winning work (and my illustrations). Doh!

An unfortunate editing error, to say the least. (Also, I was credited as the IllusTATOR; so throw a funny typo into the mix, too.)

Aside from the recognition, this is an ideal opportunity to mention the subsequent 2010 and 2011 Annual Reports for QOL Co, both of which utilize my illustrations in their design, also created by KF Design. 

Hats off to QOL for going in such a playful direction with their communications materials and to KF Design for being recognized for their high-quality work.

Next time: Getting the Best Bang for Healthcare Buck
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Annual Report Illustrations for Japanese Pharmacy Company

Lots of excitement in the studio when I got my first glimpse of the completed Annual Report for Japan's QOL Co. Ltd. earlier this month. I've created illustrations for magazines in Japan, but this is the first time my work is being used for a corporate piece there, which is very satisfying.

The client, which operates pharmacies in Japan, wanted to include and modify existing images of mine along with new artwork to help tell the story about the company's philosophy, their business focus, and their people.

I had the good fortune to work with Japan-based corporate and editorial design specialists KF Design. (And they're bilingual, so my rusty, tourist-level language skills weren't needed.)

I believe this is QOL's first Annual Report, so hats off (and thanks) to them for choosing illustration to help connect with shareholders in a unique way. I hope it's a big success for them.

Inquiries please contact:
Annual Report Copyright QOL Co Ltd. Illustrations Copyright 2009 Sean Kane.
(QOL's line art logo was created by another artist.)